Order Your Copy of Dress Your House For Success

When it comes time to sell, we all want the most money out of our house. And, there is no shortage of information – from real estate websites to HGTV to YouTube – on what, or what not, to do to “stage” your house. Ideas range from simply tidying up to full house makeovers with a dazzling design crew.

Staging is important and effective – there’s no doubt. Think about this: buyers typically establish objective criteria (location, size, number of bedrooms, baths, etc.) and then sort through a lengthy list of properties on the Internet. Research shows that by the time a buyer arrives at your front door almost 80% of their criteria is met. Research also shows that once a buyer enters your house, you can control over 70% of their first impressions, and that the most important impressions are actually the least expensive. In other words, staging doesn’t have to cost you a lot of time, work or money.

So how do you decide what to do? Where do you put your time and effort? The best designed plans for preparing a property for market are based on an assessment of the competition. As a Certified Home Marketing Specialist (CHMS) I have been trained by Martha Webb, the author of Dress Your House for Success, one of the first staging books, to assess the property and the competition, to design a plan that competitively positions a property in the market… from strategic pricing to low-cost, high-impact pre-market activities and how to apply staging concepts to internet marketing. It’s a proven approach that continues to result in fast, top dollar sales. Choosing a CHMS agent can help your house outshine the competition.

PS to get a preview of some of Martha’s ideas, complete the order form below and receive a complimentary copy of her “Dress Your House for Success” checklist. It’s a great place to start for information on getting your home ready to sell.


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