A practical room-by-room guide to making your home look clean, bright, spacious and camera-ready before the photographer arrives.
For many buyers, your home's online photos are the first showing. Before they schedule an appointment, they may already have formed an impression based on the photos they see in the MLS and on real estate websites. Good preparation helps the photographer show the property clearly and helps buyers focus on the home rather than everyday clutter.
Walk through the property as if you were seeing it for the first time. Look for anything that makes a room feel crowded, dark or overly personal. You do not need to make the home look empty. The objective is to make each room easy to understand and visually calm.
Consistent lighting can make a significant difference in how a room photographs.
Glass shows more in photographs than many sellers expect. Clean interior windows, sliding glass doors, mirrors and shower doors. Fingerprints, streaks and haze can become especially noticeable when sunlight is coming through a room.
Kitchens tend to photograph best when the counters are mostly clear. The room should still feel lived-in, but buyers should be able to see the counter space and finishes.
A simple hotel-like appearance usually works well. Clear counters, tubs and shower enclosures of toiletries and personal items. Put away toothbrushes, razors, soap bottles, medications, cleaning products and bath toys. Fresh matching towels can provide a clean finishing touch.
Too much furniture can make a room appear smaller in a photograph. Consider removing pieces that are oversized, worn or unnecessary to the room. Simplifying decor can also help the architecture and features of the home become the focus.
These areas may also be photographed. Consolidate stored items, organize shelves and bins, sweep floors when needed and keep utility spaces reasonably neat. Buyers pay attention to storage, even when it is not the glamorous part of the property.
Before the photographer arrives, remove vehicles from the driveway when possible. Put away hoses, trash containers, toys and other movable items that distract from the front of the home, lanai, patio or pool area. Straighten outdoor furniture and cushions.
Download the concise room-by-room version and use it as your final walk-through before photography day.
Download the Photography ChecklistPreparing for photography is only one part of getting a property ready for market. I help sellers work through pricing, preparation, marketing and the sale process with a practical, data-driven approach.
Scott Norris, REALTOR® | Coldwell Banker Realty
Sarasota • Bradenton • Longboat Key
scottnorris.com
Seller resource from By the Numbers: Florida Sun Coast Real Estate Insights.